Statement from Assistant Secretary Strickling on Enhanced Privacy Notices Released by the Application Developers Alliance, Intuit and TRUSTe

“We applaud today’s announcements from the Application Developers Alliance, Intuit and TRUSTe that they have released enhanced privacy notices for mobile applications, which are based on the code of conduct developed through the NTIA-convened multistakeholder process.  This is an important step that will give consumers more information about what data is being collected via mobile apps and empower consumers to protect their privacy.  We are pleased that others have tested and implemented notices, including ACT: The App Association and Lookout, and we encourage other companies to implement similar privacy disclosures.”