Outside the Box - The Digital TV Converter Box Coupon Program

The TV Converter Box Coupon Program was a tremendous success and is one of the reasons the digital television transition in the United States went so smoothly. Over a two-year period, the Coupon Program educated millions of Americans about how to get ready for the transition and helped reduce the cost of purchasing a converter box for millions of households.

This report describes the challenges NTIA faced in administering the Coupon Program and the solutions we developed to address those issues.